These numbers identify a place holder for the content of that page.
The numbers at the end of the post address (URL) are optional.
For example ?p=694
We recommend including them because it ensures that the link will go to the correct page even if changes are made to the post address (URL) in the future. ![](https://s3.amazonaws.com/cdn.freshdesk.com/data/helpdesk/attachments/production/47007730137/original/MTtoEeipDRhKjhkSWbyaUAnSuFW396Ct0Q.png?1578208149)
ADVANCED FEATURE: Later, when you have full control of the content and you want to make changes to that page, anyone with a link you provided earlier will still arrive at your custom page, if you leave these numbers when sharing the links.